70th Anniversary Logo

GRAPHIC DESIGN | LOGO DESIGN | BRANDING

Laura Ashley’s 70th Anniversary is just around the corner, and with that in mind, I was tasked with designing a logo specifically for this hallmark. I wanted to unveil a new logo that linked inextricably to the past by incporoating elements of the original Laura Ashley Bramble logo that was replaced in the 2000’s by the current primary logo. 

Throughout the lifetime of the Laura Ashley brand, numerous logos have been created to mark pivotal moments in time, each reflecting elements from the brands extensive archive. My goal was to design a logo that can be utilised across various assets such as packaging, fashion garments, digital designs, store fronts and more.