Allplants Website Development

UX DESIGN | GRAPHIC DESIGN

As part of a continuous project, the allplants website has not had a refresh for a couple of years, and was something I was keen to be involved in developing the creative for. I took it upon myself to look at how we could move the homepage design forward by bringing in some of our key branding elements and enhance emotional engagement. I wanted to bring more of the brands personality through in our web design since the website is our main sales driver. I took inspiration from the boldness of Jam n’ Vegan, and the ease of Frive’s user journey to help build the foundations of the new homepage layout, whilst rearranging the hierarchy of the messaging throughout.