The More the Merrier Christmas Campaign

CAMPAIGN PLANNING | LAYOUT MENU DESIGN | PRINT DESIGN | ART DIRECTION | DIGITAL DESIGN

This year's Christmas campaign, "the more, the merrier" is Zizzi's festive celebration that aims to spread joy, warmth, and the spirit of togetherness during the magical season of Christmas. This campaign is strategically crafted to not only enhance the customer experience and focus on Zizzi's core values (fun and togetherness), but also to maximise revenue during the most financially crucial time for Zizzi. 

I have designed a suite of festive collateral which has been used across various assets. To add the fun element into the design, I have illustrated festive designs which include small nods to the festive dishes (think pepperoni baubles and chilli ornaments!) with a fun, Zizzi twist.