Zizzi Zillionaire’s Club

CAMPAIGN PLANNING | PRINT DESIGN | ART DIRECTION | DIGITAL DESIGN

Our vision behind the Zizzi Zillionaires' Club was to create a customer loyalty program that drives brand loyalty and frequency. My task as the Senior Design was to create the logo and all creative assets which supported the launch of Zizzi's largest campaign for 2022. Since the launch of the Zizzi Zillionaires' Club, we have recruited over half a million sign ups in just over a year through some wonderful opportunities, such as working with double Bafta award-winner Big Zuu, who created his own Zizzi inspired rustica pizza and Cal'ZUU'ne dessert, to the launch of 'Win a Slice' which see's customers being entered into a prize draw to trade in their Zillionaires' coins for exclusive members only perkz.

I have designed a number of key assets for the launch of the Zillionaires’ Club, including the logo, numerous newsletters, social media posts, t-shirts for Big Zuu and Zizzi staff members and digital assets to be used within the Zillionaires’ app, by translating the brand online throughout the customer journey.